The contemporary digital era enabled the appearance of several concepts previously unknown. Enterprise networking is one of them.
This know-how covers both communication and safety problems within organizations and becomes more popular among business owners and managers these days. Why so? Follow reading to get insights into how enterprise networking works, whether your business needs it, and how to get this service in 2021.
What Is Enterprise Networking
Simply put, enterprise networking is the software backbone for digital communication in your company.
It links all the computers and devices in various departments and working groups and ensures simple and effective information exchange.
Why is it more than just a Wi-Fi connection? Because it serves two purposes simultaneously. It connects you to the Internet — just like any other type of wireless signal. At the same time, it ensures the smooth data transfers within the organization by linking machines in any environment — be that an office or a school. This makes enterprise networking an integral part of your organization.
What Is Enterprise Wireless Networking
The established enterprise networking system works as the Local Area Network (LAN). It unites several local computers and facilitates sharing various resources (like printers, connections, or files) between them. The Internet connection makes this activity faster and more cost-effective. Thus, enterprise networking is often titled “enterprise wireless networking.”
In essence, the enterprise wireless LAN system is a big Wi-Fi network for your company. However, merely bringing a Wi-Fi router to your company is not enough to make it work. You need to request specially designed tools from wireless specialists. And before that, you should investigate operational goals, policy demands, and technical requirements.
Only in this case, you’ll get a comprehensive cabling system that links all the remote departments and ensures your workers lead certified and secure communication with outside websites on the Internet. And it becomes enterprise wireless networking truly.
What Are Enterprise Networking Systems
To make the enterprise network work, you need the system connected on LAN standards to hardware and software solutions, ranging from hardware switches to Wi-Fi networks. All the typical enterprise networking systems involve the sophisticated adaptive approach to fit the organization's established structure. And this brings your enterprise networking to a system-level.
How Enterprise Networking Works
To ensure both smooth and secure flow of enterprise networking processes, you need to complete several actions. Among all, the system requires creating a user account — either on a computer or a mobile phone.
Next, the user should enter a password or verify his/her identification in some other way. Once entered into an enterprise network system, the visitor can safely interact with others.
There exists data encryption that protects communication with websites even outside a LAN. For this, you’ll have firewall software for setting standards and rules and prohibiting websites that possess a threat to the enterprise network. Within the system, the endpoint devices have identification numbers and verified credentials.
All these prerequisites ensure the maximum level of safety of corporate data exchange.
What Is Enterprise Social Networking
As one of the key improvements the corporate network brings, this innovation reaches all the isolated users and departments and makes them more. This advantage turned enterprise social networking into the special dimension of enterprise networking. In essence, it works with social media and social interactions in various appearances within an organization.
What Is the Purpose of Enterprise Social Networking
Enterprise social network (ESN) operates as a private platform for corporate communication.
Because of this, it creates an ecosystem where internal networking becomes incredibly fast. Simply put, enterprise social networking is a private Facebook specially designed for your company.
Enterprise Social Networking Software
To make this enterprise social networking, you need to establish local and wide area networks (LAN/WAN). The exact appearance of enterprise social networking software depends on your organization's tasks and goals, along with the existing operating systems, mainframes, and devices.
Create high-end software solutions for your company with Intellectsoft
If you’re interested in improving already existing enterprise networking software, SD-WAN and Virtual Extensible LAN are among the advanced technologies that empower enterprise networking standards. To accelerate the data exchange, check the quality of routers, cabling, and standards of your LAN.
The Advantages of Enterprise Social Networking
The key benefit of enterprise social networking is bringing corporate communication to a whole new level. In particular, it introduces engagement and facilitates interactions within your company — and all these benefits serve your business needs. In this dimension, it strengthens your company's "soft power," including brand awareness, the spread of shared values, and an increase of internal social networking skills among your employees.
How the Enterprise Social Networking Market Operates
At the current stage, enterprise networking operates as a self-efficient niche. Many software companies offer their assistance in creating corporate networks for your business, including Cisco, Microsoft, and IBM. Besides, popular social media networks (like Facebook and Twitter) remain influential in the enterprise social networking market.
In the given landscape of supply, North America and Europe remain the key markets for this technology. They possess the necessary resources to request enterprise networking and demand for innovativeness.
Socialcast and Yammer platforms are among the most popular tools of enterprise social networking. Mostly, companies request them to create a separate safe place for discussions, idea exchange, reporting, and getting updates. With ESN implementation, they get next-level perks:
Establishing the platform for internal training,
Getting more control over corporate environment dynamic through user metrics,
Strengthening security and decision-making with an enterprise.
All these factors make the enterprise social networking market one of the most promising in terms of further development. We strongly recommend investing in enterprise networking, and there are several reasons for that.
Among all, enterprise networking strengthens overall organizational security. It establishes a sustainable structure that protects each informational exchange that takes place in the enterprise. Among the concrete actions, the system scans incoming data to detect viruses and malware. As another dimension in this advantage, enterprise networking provides better control over corporate resources. It introduces the license that helps to protect and track every piece of information that passes the network.
Moreover, the introduction of enterprise networking brings innovativeness in the organization. It creates a sophisticated structure within your organization, which facilitates and speeds up your routine operations. Besides, you’ll enjoy the advantages of virtualization that helps to deal with massive data sets. And as a result, you’ll see that enterprise networking always leads to a significant shortage of organizational maintenance expenses.
Finally, enterprise networking optimizes organizational communication. It speeds up messaging and allows multiple people to work on a project remotely and simultaneously. This results in high efficiency and more enjoyable and hassle-free collaboration.
Establishing a really working enterprise networking isn’t easy. Among all, its design requires a 100% client-oriented approach. Otherwise, the enterprise will abandon an introduced innovation pretty fast. If your software is difficult to understand and use, workers will get tired of figuring out and leaving.
Another problem comes with the strategy of enterprise networking. Frequently, the solution created serves short-term goals and is incapable of addressing communication and technical challenges that appear in the long run. Precisely, enterprise networking results in working as a separate layer from all the existing systems and processes.
Thus, before ordering enterprise networking for your business, you need to understand your corporate specifics, tasks, and desired outcomes. Investigate the diversity and complexity of the devices, main security concerns, and areas of improvement in terms of organizational communication. By having concrete tasks, you’ll have clear KPIs to measure the effectiveness of introduced enterprise networking software.
How to Hire an Enterprise Networking Software Development Company?
If you’re interested in trying enterprise networking, feel free to submit us a request.
We at Intellectsoft have vast experience in creating client-oriented and effective software solutions for businesses. If you’re ready to try one or want to enhance your existing corporate network, our software developers will cover your back.
Talk to our experts today to find out more about the topic and how your business or project can start benefiting from it!
The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.
Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.
In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!
The Importance of Customer Satisfaction in the Hospitality Industry
Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.
Let's quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.
Challenges in Hospitality
As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!
Poor Customer Service
Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:
Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls
These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.
Digital Transformation Gaps
Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems. Source: workstaff.app
While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.
Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).
When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.
If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.
Reskilling Staff
The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.
Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.
We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!
How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture
Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.
Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.
Examples of Intellectsoft projects
Property management systems (PMS)
We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.
Guest Experience Management App
Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.
Existing Customers First: Building Loyalty with Personalized Touchpoints
Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.
Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.
Personalization: How Technology Can Help?
Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.
More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.
Source: Deloitte
How does technology make it happen?
CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.
With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.
Our Case Study: Smart Hotel Management & Loyalty Program
For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information-- with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.
Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.
Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:
"We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources."
Leveraging Software to Increase Upsell Opportunities
Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:
Dynamic Pricing Algorithms
For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.
Upselling via Apps
Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.
Inventory and Resource Management Software
Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.
Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.
Steps For Implementing a Customer Service Technology Solution
Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:
1. Understand Your Needs
Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.
2. Pick the Right Tools
Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.
3. Equip Your Team
Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.
4. Keep Improving
Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.
Some Tech Ideas for Hospitality Businesses
CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.
Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.
Conclusion
To wrap up everything we've discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.
At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.
Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.
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